SWANFU TRADING PTE LTD - Singapore

First founded in 1966 as Hiap Huat Trading Co. selling Liquefied Petroleum Gas, we quickly grew to become a market leader in the industry. In 1968, we expanded our product offering to include a wide range of kitchen and household appliances such as refrigerators and washing machines to stay competitive in the market.



Subsequently in 1988, we ceased operations at Hiap Huat Trading Co. and started Swanfu Trading Pte Ltd to focus our business in the kitchen appliances industry. From importing single and double burner gas cookers, we now manufacture and distribute over 25 types of products including built-in hobs, chimney & cooker hoods, table-top cookers, water boilers, and deep fryers.

We are proud to be able to manufacture our own line of kitchen appliances under our in-house brands IZOLA and CROWN, backed with the principles of high quality, innovation and safety in mind. IZOLA also has its roots in Europe more than five decades ago. Over the years, we’ve consistently provided timely and exceptional service to our clients and customers. Today, more than 200 authorized dealers distribute our products and our brands are highly recognized amongst households and F&B retailers.