There’s just no going around it, whatever your business, you need a strong social media presence. It’s one of the most effective ways to reach, interact and engage with your customers. Marketing on a social media platform gives you access to so much more new information that will allow you to test market strategies, manage your brand’s reputation, and build a more loyal customer base. You can even integrate your social networking activities with other marketing programs, such as linking customers to your website, as well as conducting email and traditional direct marketing.

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