Shopper Research Singapore

Where do people look when they walk around a retail environment? How does a shopper's gaze move around a shelf? Which packaging captures their attention first? These are questions shopper studies address. We can either work with you existing shopper research agency, or conduct the full study ourselves.

Live shopper studies:
- How a shopper navigates and the in-store journey
- Attention and actions at the point of sale
- Insight into context and influences in everyday environments
- These studies typically involve smaller samples of 5-15 per cell.

Shelf Testing Singapore:
- Visibility of your product
- Insight into shopper reactions and comparisons
- Decision making behaviour
- Viewing behaviour based on demographics
- Detailed eye gaze journey (first, second, last, etc.)

Pack Testing Singapore
- What aspects of a product’s packaging attract attention (and what is missed)
- Preferences to message & logo sizes
- Attractive or confusing elements
- Viewing behaviour based on demographics
- Detailed eye gaze journey (first, second, last, etc.)

Media and Advertising:
- The impact of your materials
- What attracts attention/what is missed
- Shoppers' preferences to message and branding

Methods:
Eye Tracking in Singapore is a neuromarketing tool which provides valuable insights into how people view and interpret visual stimuli. It helps us to better measure a consumer's preference by exploring unconscious reactions during the shopping experience. It reveals in an objective way what really attracts consumers’ attention and eliminates errors that may occur when relying on human recall. As such, it provides a complement to conventional research methods.

Eye tracking provides hard metrics on:
- Eye gaze, using heat maps (what was, and was not, looked at?)
- Eye gaze, using gaze plots (what was the gaze sequence and viewing pattern?)
- Area-specific analysis (what are the detailed metrics of various areas of interest?)