ANIA Skincare

ANIA is a Singapore based skincare brand inspired by Africa. The company was founded in March 2016. We bring to the Asian market safe, non-toxic essentialist skincare products using a bespoke blend of science and Africa’s most potent and unaltered natural ingredients.

ANIA founders Mehdi Elaichouni and Fern Lee worked for several years on some of the largest skin care brands. Over time it became increasingly clear to them that the skincare industry is in the midst of a deep moral and ethical crisis, as animal testing, synthetic ingredients and confusing proprietary formulas increasingly faced considerable negative publicity and have since solidified consumers’ negative perceptions of chemicals.

ANIA is an Essentialist skincare brand disconnected from the large beauty movement that values excess. We want to slow things down and produce timeless beauty essentials that are designed to last. You’ll quickly find that the benefits of ANIA extend far beyond your everyday life. Helping you declutter your beauty routine, save money and time, and focus on the things that matter.